The partnership channel is one of collaboration, and outcome-based performance and below, we outline six of our most highly-suggested practices to ensure things are running smoothly during what can be described as a busy time for some, and ...
We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing.
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The affiliate marketing channel is evolving into digital partner marketing, and technology is aiding in its development.
Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize.
Digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.
For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.
One category at the 7th Annual StarTrack Online Retail Industry Awards drew attention to a topic of utmost importance for every brand: mobile commerce.
We hosted an educational seminar featuring adidas, Visa, Quidco, and Performance Horizon. Here are some performance marketing takeaways for retail.
In today's complex digital partner marketing landscape, migrating and onboarding thousands of partners can be painful without the right technology and support.