The partnership channel is one of collaboration, and outcome-based performance and below, we outline six of our most highly-suggested practices to ensure things are running smoothly during what can be described as a busy time for some, and ...
Has your affiliate marketing program stalled? Here are three possible reasons and ways to put the focus back on driving margins and growth.
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We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing.
For most businesses, metrics such as return on investment are critical to determining success. Here are five KPIs to track in order to stay ahead.
Return on Investment, ROI
For brands that invest in performance marketing, it's critical to understand how ads influence customers and the value each digital marketing partner drives.
We hosted an educational seminar featuring Hotels.com, Hostelworld.com, Skyscanner, and vakay.co.uk. Here are some performance marketing takeaways for travel.
Brands favor performance marketing because it allows marketers to make decisions and allocate budgets based on measurable outcomes.
Booking APIs that are changing where and how consumers book travel. They are also changing performance marketing for the entire travel industry.
For today’s roundup of performance marketing and digital marketing news, reports and insights, we found a few items to kick off the week.
Performance Horizon exhibited at the Great North East Tech Talent jobs and skills fair to educate talent on what it's like to work in performance marketing.